Often I find myself focusing on specific strategies to perform specific functions. How do I write compelling copy to rank on voice search? What structured data produces easy wins. Things like that. These important questions are often covered here on Search Engine Journal in very useful articles.
In this article, you’ll learn a process for creating a piece of content, applying it to different platforms and formats, and mapping from top of the funnel to bottom of the funnel.
This post takes into account my own process and then adds to it by incorporating an (amazing) Gary Vaynerchuk presentation that is too good for any content marketer to ignore!
If you want to get traffic from Google, how would you go about it?
Chances are you are either going to leverage SEO or pay for some ads.
But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way.
The digital world is constantly changing and directly impacting email marketing trends.
In 2020, we are about to see a number of changes to the way buyers perceive the marketing emails they receive.
But while there are some discernible deviations from the marketing trends of the past, one thing is certain: email marketing isn’t going anywhere.
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow.
Email marketing is the first and oldest online marketing strategy. Long before Mark Zuckerberg was even a twinkle in his parents’ eyes, businesses realized that email was a great way to turn contacts into customers.
If you want to get business from the 4 billion people worldwide using the internet, then you should be paying attention to Google. Not only do you want your company listed on Google, but you should also have plenty of Google reviews to back it up. Reviews are crucial to earning business from new customers—in fact, 85% of consumers say they trust online reviews just as much as they do personal recommendations from friends.
Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links and spammy content. But after Google introduced Penguin algorithm updates in 2012 to crack down on those tactics, the focus turned to white hat techniques and quality content.
Google My Business is launching a new feature which will help business owners showcase positive reviews.
GMB will automatically suggest positive reviews which can be shared as customer testimonials via Google Posts.
Suggestions will appear when signing in to Google My Business, and they may even be sent to business owners in an email notification.
Think SEO happens all in Google and on-site? Think again.
SEO is about three things:
- Appealing to users, which in turn…
- Appeals to Google, which allows you to…
- Control the traffic and conversions on your website in a predictable, scalable way.
There’s no doubt that in today’s techno-centric marketplace, it pays to be social, and linking your social media accounts can make it a lot easier to manage them. Since both Facebook and Instagram are under the same ownership, it makes sense to link these two powerhouse platforms. But how do you do it – and why?