You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also be longer multi-word keyphrases? And what exactly is the difference between the two? In this SEO basics post, we’ll explain the difference between a keyword and a keyphrase.
What is a keyword?
A (focus) keyword is a word that describes the content of your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword in Google or other search engines, they should find that page on your website.
E.g. Your website is about dogs, and you’ve just written a blog post all about puppies. The keyword that describes the content of that post best is probably: “puppy”.
What is a keyphrase?
A (focus) keyphrase is the search term that you most want your post or page to rank for, so when people search for that keyphrase, they should find you.
E.g. Your website is all about dogs, and you’ve just written a blog post all about how puppies can become obedient. The keyphrase that describes the content of the post best is something along the lines of: “puppy obedience training”
What are the differences?
Keywords or keyphrases should both describe the essence of what the post is about. The difference between the two is that keywords are single words, while keyphrases are made up of a few words.
Source: This article was originally posted at Yoast SEO by Iris Guelen on March 27, 2019